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Vol. VI · № 07 An editorial copywriting studio · Helsinki Established 2019
StrongBrandWords Editorial copywriting · Helsinki
StrongBrandWords  /  The Practice
Volume II · The Practice

Three engagements, named on a single page.

There are three named ways to commission writing from the studio. The smallest is two weeks of work on a single named deliverable. The largest is one full quarter of considered editorial output. The middle one is the one most clients begin with — a documented brand voice and the first four pieces written against it. Each of the three is described below, in full, in plain sight. The fees are on a single page.

EngagementsThree, named
SmallestTwo weeks
LargestOne quarter
Add-on piecesEight à la carte
Engagement I

The Quill.

Two weeks · 10 working days  ·  180 €

A single, finished piece of writing — a landing page, an email sequence, a manifesto, an investor narrative, a long-form essay — delivered in two weeks by the same two writers from brief to final word. The Quill is for the moment you have one important thing to write well, and you would rather pay once to have it written well than three times to have it rewritten.

What is included.

  • · A written brief drawn from a single ninety-minute discovery call
  • · Voice and audience worksheet — two pages, signed off before any writing begins
  • · Three editorial routes for the opening — distinct angles on the same brief
  • · Full draft of the piece by end of week one, copy-edited by a second writer
  • · One round of revision with the client; a second round if material new information arrives
  • · Final delivery as a clean Google Doc, a Markdown file, and the print-ready PDF where relevant
  • · Hand-off note explaining the decisions: what we said and what we deliberately chose not to say
  • · Ten working days of light post-launch revision once the piece is live

Good for

A single landing page that has to convert. A founder manifesto that needs to actually mean something. An investor narrative that needs to read like a letter, not a deck. A long-form essay that has been on the founder's drafts list for nine months. Any one piece of writing that the rest of the business is waiting on.

Team

One senior copywriter, one editor — both named in the engagement letter

Read the full engagement
Engagement II

The Voice.

Six weeks · 30 working days  ·  380 €

Most brands cannot write because they have never decided who is doing the writing. The Voice is six weeks of editorial work to make that decision: a documented brand voice, a tone-of-voice guide your team can hold in their hands, and the first four pieces of writing that prove the voice on real surfaces — typically the home page, the about page, the first email sequence, and the next campaign.

What is included.

  • · Two-week discovery — six stakeholder interviews, four customer interviews, a competitive read
  • · A documented brand voice — values, attitude, vocabulary, the things we will and will not say
  • · A tone-of-voice guide written for everyday use: ten pages, illustrated with rewrites, not abstractions
  • · Four pieces of writing produced against the new voice — agreed at the brief, finalised in weeks four through six
  • · A half-day workshop with the marketing team on writing in the voice without us in the room
  • · A short list of the writers and editors we trust, and the rate ranges they typically work at
  • · Thirty days of post-launch revision across the four delivered pieces

Good for

A series-A or series-B company that has outgrown the founder doing all the writing. A re-brand whose visual identity has shipped and whose verbal identity has not. A marketing team that has been quietly rewriting the same paragraph for nine months and would like to stop. Any team that knows the writing is the bottleneck.

Team

A senior copywriter, an editor, and the studio founder

Read the full engagement
Engagement III

The Residency.

Thirteen weeks · One quarter  ·  580 €

For brands that have done the voice work and need a quarter of editorial output to keep momentum. The Residency is twelve pieces of writing across thirteen weeks — campaigns, essays, emails, landing pages, the considered piece your team has not had time to write — produced by the same two writers against the same documented voice, with a weekly editorial meeting and a single point of contact.

What is included.

  • · A two-day editorial planning sprint at the start of the quarter — twelve briefs locked in, ordered, dated
  • · Twelve pieces of writing across thirteen weeks, briefed at the sprint and produced on schedule
  • · A weekly thirty-minute editorial meeting — the meeting is the only meeting
  • · A shared editorial calendar maintained by us, visible to your team
  • · Two emergency rewrites per quarter — for the moments the calendar collides with reality
  • · A close-of-quarter retrospective document — what we wrote, what worked, what we would do differently
  • · A continuation discount of fifteen percent if you commission a second quarter without a break

Good for

A post-Voice brand that needs a quarter of editorial output to keep the work coming. A marketing team that has the strategy but not the writers. A series-B or series-C company shipping enough campaigns that one writer is not enough but a hire is not yet warranted. Any team that wants twelve good pieces by the end of the quarter instead of forty mediocre ones.

Team

A senior copywriter and an editor — both named, both for the full quarter

Read the full engagement
The fees

Read the fees, build a quote, or send a brief.

The fees page lists every engagement, every add-on piece, and every hourly block — on a single page, with a builder that totals as you go. Or send a brief and we will tell you within two working days which engagement we would propose.