Long-form essays from the four people in the studio, on the work of writing for brands and the editorial decisions that make it possible. The library is irregular — we publish when we have something specific to say, not on a schedule.
The single editorial intervention with the highest return on time. A short essay on the only piece of editorial advice we give every writer who joins the studio, and the only one nobody listens to until they have shipped a piece they wish they had not.
On the moment in a brand voice engagement when the temptation is to present every possible direction. Why we present three, why we kill twelve of our own ideas before we get there, and what the resulting conversation feels like.
The case for writing fewer pieces slowly, against the very real pressure to ship faster. Notes on what we have measured, what we have stopped measuring, and what we are willing to lose by writing this way.
Why no piece of writing that leaves the studio is drafted, edited, or assembled by a language model — and what we have given up by saying so out loud.
We turn down most of the work we are offered. A short note on how we do that — what the paragraph contains, what it leaves out, and why the paragraph itself has become a small part of the studio's reputation.