The voice.
A complete brand voice system and the first four pieces written against it. Six weeks.
Most brands cannot write because they have never decided who is doing the writing. The Voice is six weeks of editorial work to make that decision: a documented brand voice, a tone-of-voice guide your team can hold in their hands, and the first four pieces of writing that prove the voice on real surfaces — typically the home page, the about page, the first email sequence, and the next campaign.
What is in the engagement.
Everything below is in the engagement letter. Nothing surprising appears later.- I Two-week discovery — six stakeholder interviews, four customer interviews, a competitive read
- II A documented brand voice — values, attitude, vocabulary, the things we will and will not say
- III A tone-of-voice guide written for everyday use: ten pages, illustrated with rewrites, not abstractions
- IV Four pieces of writing produced against the new voice — agreed at the brief, finalised in weeks four through six
- V A half-day workshop with the marketing team on writing in the voice without us in the room
- VI A short list of the writers and editors we trust, and the rate ranges they typically work at
- VII Thirty days of post-launch revision across the four delivered pieces
How it runs.
The phases of the engagement, in order, with the working day boundaries that govern them.Discovery
A two-week written discovery. Six stakeholder interviews, four customer interviews, a competitive read on how three peers write today. Output is a written brief signed off by both sides.
Voice
Week three the documented brand voice is presented. Not a deck — a written argument for who is doing the writing, in the voice itself. The tone-of-voice guide follows from this.
Pieces
Weeks four and five are the four pieces. Each one is briefed, drafted, copy-edited, revised, and finalised against the voice. The voice document is amended as we learn what it needs to do.
Workshop
Week five closes with a half-day workshop with your marketing team. They write in the voice, we critique, the guide is refined a final time.
Hand-off
Week six is the hand-off. Final voice document, final tone-of-voice guide, four finished pieces, a short list of writers we trust and the rate ranges they typically work at, and thirty days of post-launch revision time.
Who this is for.
The engagements we say yes to, and the kinds of work this one tends to be the right answer for.A series-A or series-B company that has outgrown the founder doing all the writing. A re-brand whose visual identity has shipped and whose verbal identity has not. A marketing team that has been quietly rewriting the same paragraph for nine months and would like to stop. Any team that knows the writing is the bottleneck.
Commission the voice.
Send a brief — a few sentences is enough — and we will reply within two working days. Or book directly through Stripe Checkout if you would prefer to begin straight away.